How to Manage Sustainably

Use this one-day course to understand the ways in which your business or department can benefit from introducing sustainable practices from energy use to the purchase of your coffee.

This training course covers areas you wish to target and identify some very simple steps to introduce sustainable practices to your business.

By the end of this course you will have a much greater understanding the concept of sustainability and why it is important for all businesses.
 

Expertly designed, this training course is for anyone interested in how sustainable business practices can achieve innovative change and provide the opportunity for increased profitability. It is suitable for people running a department, or a business, or anyone wanting to understand how a business becomes sustainable.

In this course you will learn to:

• Identify areas in your business that can be addressed
• Identify the negative consequences of trying to pay 'lip service' to becoming sustainable
• Plan strategically for successful, sustainable business development.

• What do we mean by sustainability in business practice?
• Why should businesses care? – an exploration of what sustainability means for businesses and the importance for EVERY business
• Identity/Brands - why understanding WHO you are and WHAT you stand for is important.
• Becoming more Sustainable in your business practices
  • Strategic Planning
  • Goal setting, monitoring and measurement
  • SWOT analysis
  • a basic overview of what is necessary in order to move towards becoming a more sustainable business
  • understanding carbon tax
• The Perils:
  • Green Washing
  • Just Marketing
  • Social Media
  • the aim has to be authentic, anything else is just fashion or fad and in itself is not sustainable
• Changing Culture and Changing Behaviour
  • Some simple steps
  • how to begin this process

Denise Conroy, BSc, MSc, PhD
Denise has an extensive business background in the communication industry and is a Senior Lecturer in Marketing at The University of Auckland. She also holds a University of Auckland Business School award for teaching excellence.

Learn more about Denise

Upcoming course iterations are shown in the table above, follow the 'enrol now' link to enrol online. Or call us on 0800 864 266 to find out more or book your place over the phone.